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Strong individual contributors don’t always make strong leaders. In this post, we explore the key traits that set exceptional Chief Commercial Officers, VPs of Sales, and VPs of Marketing apart in Life Sciences — and how CEOs and Investors can recognize the difference before making a critical hire.

Many CEOs and Investors start with a VP of Sales & Marketing — it’s leaner and faster in early stages. But as the business grows, the question becomes whether that leader can grow with it. This post explores when a VP can step up to the CCO role — and when it’s time to level up.