Category:

Strategy

Traits vs. Competencies in Commercial Leadership

Resumes show experience. Interviews test communication. But neither tells you who a leader really is. This blog breaks down the difference between competencies and traits — and explains why evaluating both is essential when hiring Sales and Marketing executives in Life Sciences.

The True Cost of a Mishire in Commercial Leadership

Hiring the wrong Chief Commercial Officer or VP of Sales can cost far more than salary and severance. In this article, we break down the hidden costs of a commercial mishire — from lost revenue to missed milestones — and how CEOs and Investors can avoid it.

Category:

Strategy