![Phenotype vs. Genotype: Why Great Commercial Hires Require More Than a Resume]()
Phenotype vs. Genotype: Why Great Commercial Hires Require More Than a Resume
April 7, 2025
Most companies hire Commercial leaders based on what they can see—résumés, titles, and interview polish. But real leadership fit runs deeper. This post breaks down why surface-level hiring (Phenotype) often fails—and how to assess the underlying traits, drivers, and behaviors (Genotype) that actually predict success. Includes a framework for reducing bias and expanding your access to diverse, high-performing talent.
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![The Science of Recruiting Commercial Leadership]()
The Science of Recruiting Commercial Leadership
April 6, 2025
Hiring a Chief Commercial Officer, VP of Sales, or VP of Marketing isn’t about instincts and interviews. It’s about structure. This post breaks down how to identify, benchmark, and hire Commercial leaders who actually drive growth in Life Sciences.
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