Blog Classic

Speed isn’t about rushing — it’s about clarity, focus, and execution. Learn how Alder Brooks helps CEOs and Investors align on what they really need before delivering high-impact Commercial leaders in record time.

The role of Commercial leadership is evolving fast. In today’s AI-driven market, Life Sciences companies need leaders who start with Marketing—not Sales. Here's why more CEOs and Investors are flipping the title to “VP of Marketing & Sales”—and what that means for hiring.

Most companies hire Commercial leaders based on what they can see—résumés, titles, and interview polish. But real leadership fit runs deeper. This post breaks down why surface-level hiring (Phenotype) often fails—and how to assess the underlying traits, drivers, and behaviors (Genotype) that actually predict success. Includes a framework for reducing bias and expanding your access to diverse, high-performing talent.

Hiring a Chief Commercial Officer, VP of Sales, or VP of Marketing isn’t about instincts and interviews. It’s about structure. This post breaks down how to identify, benchmark, and hire Commercial leaders who actually drive growth in Life Sciences.

Investors and CEOs of Life Sciences companies aren’t looking for transactional recruiters — they want a partner who understands the pressure, the pace, and what’s at stake. This blog unpacks what they truly value and how Alder Brooks aligns with that mindset.

Great Founders know when to lead from the front — and when to bring in a commercial leader who’s done it before. This post explores the mindset shift required to grow from building the product to building the team — and how that one decision changes the trajectory of Life Sciences companies.