Not Every A-Player Is Your A-Player Why Executive Searches Fail Without Context Top candidates fail when companies focus on charisma instead of fit. This blog breaks down how CEOs and Investors in Life Sciences can improve executive hiring by aligning leadership with context, outcomes, and execution style. Learn how to build a Success Profile that attracts leaders who deliver oversized growth.

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AI has moved from hype to execution in Life Sciences and Healthcare. Investors are backing AI driven platforms that make diagnostics data more actionable for BioPharma, fueling precision medicine and premium valuations. The companies that will win are those pairing great science with Commercial leaders who know how to execute.

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The role of Commercial leadership is evolving fast. In today’s AI-driven market, Life Sciences companies need leaders who start with Marketing—not Sales. Here's why more CEOs and Investors are flipping the title to “VP of Marketing & Sales”—and what that means for hiring.

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Most companies hire Commercial leaders based on what they can see—résumés, titles, and interview polish. But real leadership fit runs deeper. This post breaks down why surface-level hiring (Phenotype) often fails—and how to assess the underlying traits, drivers, and behaviors (Genotype) that actually predict success. Includes a framework for reducing bias and expanding your access to diverse, high-performing talent.

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