The role of Commercial leadership is evolving fast. In today’s AI-driven market, Life Sciences companies need leaders who start with Marketing—not Sales. Here's why more CEOs and Investors are flipping the title to “VP of Marketing & Sales”—and what that means for hiring.
Great Founders know when to lead from the front — and when to bring in a commercial leader who’s done it before. This post explores the mindset shift required to grow from building the product to building the team — and how that one decision changes the trajectory of Life Sciences companies.
Some commercial leaders can sell. But the best build scalable systems — the kind that keep generating revenue long after the quarter ends. This post breaks down what to look for in system-builders and why they’re the key to sustainable growth in Life Sciences.
Hiring a commercial leader who succeeded at a competitor can feel like a safe bet — but it’s not always the right one. This blog explains why success doesn’t always translate across companies and what CEOs and Investors can do to assess real fit.
Many Sales and Marketing leaders in Life Sciences can drive numbers — but struggle to coach their teams to do the same. This blog explains why strong coaching is the key to scalable growth, and how to identify it when hiring your next commercial leader.
Sometimes your commercial leader isn’t failing — they’re just no longer the right fit for where the business is headed. This blog explores the quiet gap between “good” and “what we need now,” and how CEOs and Investors can make the right call without hesitation or drama.
Sometimes your commercial leader isn’t failing — but they’re no longer fueling growth. This post explains how to spot when your VP or CCO is holding the business back, even if they’ve been strong in the past.
Strong individual contributors don’t always make strong leaders. In this post, we explore the key traits that set exceptional Chief Commercial Officers, VPs of Sales, and VPs of Marketing apart in Life Sciences — and how CEOs and Investors can recognize the difference before making a critical hire.
Many CEOs and Investors start with a VP of Sales & Marketing — it’s leaner and faster in early stages. But as the business grows, the question becomes whether that leader can grow with it. This post explores when a VP can step up to the CCO role — and when it’s time to level up.
