Insights

Speed isn’t about rushing — it’s about clarity, focus, and execution. Learn how Alder Brooks helps CEOs and Investors align on what they really need before delivering high-impact Commercial leaders in record time.

The role of Commercial leadership is evolving fast. In today’s AI-driven market, Life Sciences companies need leaders who start with Marketing—not Sales. Here's why more CEOs and Investors are flipping the title to “VP of Marketing & Sales”—and what that means for hiring.

Most companies hire Commercial leaders based on what they can see—résumés, titles, and interview polish. But real leadership fit runs deeper. This post breaks down why surface-level hiring (Phenotype) often fails—and how to assess the underlying traits, drivers, and behaviors (Genotype) that actually predict success. Includes a framework for reducing bias and expanding your access to diverse, high-performing talent.