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Hiring the wrong Chief Commercial Officer or VP of Sales can cost far more than salary and severance. In this article, we break down the hidden costs of a commercial mishire — from lost revenue to missed milestones — and how CEOs and Investors can avoid it.

Too many companies hire Commercial leaders based on gut instinct. A Success Profile gives CEOs and Investors a structured way to define what success looks like before recruiting a CCO, VP of Sales, or VP of Marketing. Here’s how to build one.

How do you know when your VP of Sales or CCO is no longer the right fit? This post walks through warning signs, performance patterns, and market signals that CEOs and Investors should watch for — before revenue starts to flatline.

Strong individual contributors don’t always make strong leaders. In this post, we explore the key traits that set exceptional Chief Commercial Officers, VPs of Sales, and VPs of Marketing apart in Life Sciences — and how CEOs and Investors can recognize the difference before making a critical hire.

Many CEOs and Investors start with a VP of Sales & Marketing — it’s leaner and faster in early stages. But as the business grows, the question becomes whether that leader can grow with it. This post explores when a VP can step up to the CCO role — and when it’s time to level up.